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  • Examining the Impact on Consumers and Marketing Strategies
    Andrea Sestino; Gianluigi Guido; Alessandro M. Peluso
    978-3-031-07203-1
    2022
    Edition 1
    • Explains… the nature of Non-Fungible Tokens (NFTs) and their underlying blockchain technology
    • Explores… the business opportunities of NFTs in prominent industries: i.e., art, music, and fashion
    • Highlights… the variables on which marketers and managers can drive NFTs’ market acceptance

    €80

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