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Reengineering Corporate Communication

A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates

Uwe Seebacher

978-3-031-03838-9

2022
Edition 1
- Presents a marketing perspective to improve corporate communication practice
- Highlights the potential of marketing-based tools, systems, terms and solutions for communication
- Unifies theory with practice based on examples, case studies and author's experience
€150

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