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  • Bernard J. Jansen; Joni Salminen; Soon-gyo Jung; Kathleen Guan
    978-3-031-02231-9
    2021
    Edition 1
    • Explores the background of data-driven personas and their benefits for a variety of applications
    • Presents several methods for creating data-driven personas and techniques for implementing them
    • Highlights tools and techniques that are appropriate for both commercial and academic purposes

    €140

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