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  • A Roadmap for Engaging Muslim Consumers
    Baker Ahmad Alserhan; Veland Ramadani; Jusuf Zeqiri; Léo-Paul Dana
    978-3-030-98160-0
    2022
    Edition 1
    • Presents latest research-based insights on Islamic Marketing strategies
    • Analyzes the differences between the marketing environments of both Islamic and international markets
    • Explains how Islamic law determines marketing practices

    €340

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