Skip to main content

License single eBooks

Your results

Search and filter

Showing 1 - 1 of 1
0 eBooks €0

  • Models and Approaches for Online Brand Communities
    Wilson Ozuem; Michelle Willis
    978-3-030-94444-5
    2022
    Edition 1
    • Discusses contemporary tools that illustrate key perspectives of online brand community users and practices
    • Provides insights into a range of marketing strategies linked to customer loyalty, participation and commitment
    • Provides a multidimensional examination of managing brand loyalty in the context of OBCs

    €220

Is this helpful?

Survey

Survey to collect feedback on the helpfulness of this page.

Survey

Survey to collect feedback on the helpfulness of this page.