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  • Strategies, Concepts, and Cases
    Margit Enke; Anja Geigenmüller; Alexander Leischnig
    978-3-030-90657-3
    2022
    Edition 1
    • Summarizes the state of the art on commodity marketing with practical advice
    • Provides strategies, frameworks, and approaches for commodity marketing
    • Shares best practices for different industries facing commoditization

    €130

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