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  • Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
    Felipe Pantoja; Shuang Wu
    978-3-030-89883-0
    2022
    Edition 1
    • Offers cutting-edge research and insights on marketing theory and practice presented at the 44th AMS Annual Conference
    • Explores the uncertainties in the global marketplace resulting from emerging technologies and disruptive innovations
    • Assess the impact of radical and disruptive innovations on long-standing incumbents

    €418

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