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United Nations Sustainable Development Goals (SDGs)
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Responding to the Imperatives of Consumer-orientationGordon R. Foxall978-3-030-86106-32021 Edition 1- Brings together several strands of the author’s seminal thinking in the context of the firm
- Presents a novel understanding of the marketing firm as a device for the encapsulation of entrepreneurship
- Integrates economic analysis with behavioral psychology and marketing
€260 €23410% OFF