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  • Towards Competitive and Sustainable Emerging Tourist Destinations
    Ishmael Mensah; Kandappan Balasubramanian; Mohd Raziff Jamaluddin; Gina Alcoriza; Vanessa Gaffar; S. Mostafa Rasoolimanesh
    978-3-030-83711-2
    2022
    Edition 1
    • Examines the issue of crisis management in emerging tourist destinations
    • Explores the use of new marketing concepts such as digital marketing, collaborative marketing, and green marketing
    • Provides a thorough understanding of issues in the field of destination marketing in emerging economies

    €300

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