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  • Case Studies from an International Perspective
    M. Mercedes Galan-Ladero; Reynaldo G. Rivera
    978-3-030-83286-5
    2021
    Edition 1
    • Approaches social marketing from quality-of-life marketing philosophy with cases from across the world
    • Analyzes social marketing strategies related to the COVID-19 pandemic
    • Facilitates easy replication to other contexts through clear explanations on the development of social marketing strategies

    €280

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