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A Communications PerspectiveEmmanuel Mogaji; Ogechi Adeola; Isaiah Adisa; Robert E. Hinson; Chipo Mukonza; Ayça Can Kirgiz978-3-030-82572-02022 Edition 1- Explores green marketing communications in emerging economies
- Offers benefits for researchers and students interested in marketing and sustainability initiatives
- Provides practitioners with information on how to communicate the organisation's green offerings
€320 €28810% OFF