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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Workbook

Joseph F. Hair Jr.; G. Tomas M. Hult; Christian M. Ringle; Marko Sarstedt; Nicholas P. Danks; Soumya Ray

978-3-030-80519-7

2021
Edition 1
- This book is open access, which means that you have free and unlimited access
- Offers concise guidelines on how to apply and interpret PLS-SEM results
- Includes an llustrative step-by-step application of PLS-SEM within the R software environment
- Draws on the highly user-friendly SEMinR package, co-developed by two of the co-authors
- Adopts a case study approach that focuses on the illustration of relevant analysis steps
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