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United Nations Sustainable Development Goals (SDGs)
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Marketing National Resources for Global Data MarketsAaro Tupasela978-3-030-78578-92021 Edition 1- Engages with critical data studies and nation branding literature
- Presents a novel concept of population branding to better understand changes taking place in global data markets
- Invaluable reference for those studying social significance of big data, critical data studies and nation branding
- Important contribution to policy makers involved in nation branding
- Provides insight into the working of commercial nationalism in practice
€240 €21610% OFF