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Marketing Brands in Africa

Perspectives on the Evolution of Branding in an Emerging Market

Samuelson Appau

978-3-030-77204-8

2021
Edition 1
- Offers insights on specific industries including the oil and gas industry, tourism, and higher education
- Examines the historical evolution of branding as a business practice in Africa
- Discusses how global/local/glocal conditions affect the practice of brands in Africa
€320

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