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Crowd-Based Business Models

Using Collective Intelligence for Market Competitiveness

Rajagopal

978-3-030-77083-9

2021
Edition 1
- Fills a gap by integrating the role of the customer in the ideation process through crowdsourcing
- Addresses how crowdsourced information can become a valuable resource for the firm, in developing crowd-based business models
- Focuses on extracting value from collective intelligence for building the value chain, and enhancing returns for stakeholders
- Presents nine thematic discussions with real-world international examples of companies both small and large
€280 €252
10% OFF

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