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Integrated Marketing Communications

A Global Brand-Driven Approach

Philip J. Kitchen; Marwa E. Tourky

978-3-030-76416-6

2022
Edition 2
- Co-written by the 'godfather' of Integrated Marketing Communications
- The new book applies the principles of integrated marketing communication to the global marketplace, meeting the growing demand for information and analyses on this subject from students and practitioners. The second edition updates, expands and brings new commentary and critiques to bear on this essential subject
- Includes original and contemporary case studies of varying lengths
€419 €377
10% OFF

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