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  • Digital Transformation, Megatrends and the Evolution of New Business Models
    Cordelia Friesendorf; Luca Uedelhoven
    978-3-030-71849-7
    2021
    Edition 1
    • Presents a holistic view of stakeholders and market developments in Germany’s mobility sector
    • Includes a customer survey that provides critical information on user-friendliness of business models and user-preferences
    • Introduces strategic management tools to help researchers comprehend and encourage similar application for business model analyses

    €120

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