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  • The Future of the Industry
    Nikolaos Stylos; Roya Rahimi; Bendegul Okumus; Sarah Williams
    978-3-030-70695-1
    2021
    Edition 1
    • Offers a collection of selected topics aiming at better understanding how Gen Zers shape as tourists and lead as managers the global tourism sector of our times
    • Discusses the dynamism of this generation in driving the future of tourism and hospitality across the different sub-branches
    • Is of interest to managers, scholars, and students interested in acquiring a more concrete knowledge on Gen Zers’ crucial role in the marketing and managing of tourism-related services

    €380

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