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Generation Z Marketing and Management in Tourism and Hospitality

The Future of the Industry

Nikolaos Stylos; Roya Rahimi; Bendegul Okumus; Sarah Williams

978-3-030-70695-1

2021
Edition 1
- Offers a collection of selected topics aiming at better understanding how Gen Zers shape as tourists and lead as managers the global tourism sector of our times
- Discusses the dynamism of this generation in driving the future of tourism and hospitality across the different sub-branches
- Is of interest to managers, scholars, and students interested in acquiring a more concrete knowledge on Gen Zers’ crucial role in the marketing and managing of tourism-related services
€380 €342
10% OFF

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