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  • Marketspaces and Marketplaces
    Wilson Ozuem; Silvia Ranfagni
    978-3-030-70324-0
    2021
    Edition 1
    • Highlights development of digital marketing strategies used by fashion and luxury brands
    • Outlines emerging approaches in the management of online and offline markets
    • Reveals how fashion brand managers can combine physical and digital marketing activities to successfully build brands

    €320

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