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  • A Multidisciplinary Perspective
    Daniel D Prior
    978-3-030-67414-4
    2021
    Edition 1
    • The first up-to-date textbook that offers a complete holistic view of organizational buying
    • Applicable for UG, PG, MBA and professional development courses
    • Supplementary reading across modules on B2B marketing, sales management, procurement and project management

    €419

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