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  • Past, Present and Future
    Michael R. Czinkota; Masaaki Kotabe; Demetris Vrontis; S. M. Riad Shams
    978-3-030-66916-4
    2021
    Edition 4
    • Provides students with comprehensive insights into classical and contemporary marketing theories and their practical implications
    • Features simplified explanations and presentation of the core, complex issues of marketing management
    • Features chapter summaries, key terms, review and discussion questions, practice quizzes and a case section
    • Request lecturer material: sn.pub/lecturer-material
    €419 €377
    10% OFF

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