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  • An Introduction through Storytelling
    Emmanuel Mogaji
    978-3-030-66119-9
    2021
    Edition 1
    • An accessible text for branding beginners that avoids technical jargon
    • Includes coverage of cutting edge issues and hot topics such as brand ethics, social media, brand love and brand hate
    • Equips students with the main concepts and theories to advance their studies further
    • Takes a unique story telling approach to guide student through the basic principles, practices and theories

    €419

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