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  • Examining the Effect of Mood on Consumer Behaviour
    Giovanni Mattia; Alessio Di Leo; Ludovica Principato
    978-3-030-65923-3
    2021
    Edition 1
    • Explore the drivers for on-line impulse buying
    • Explain the effect of mood on cognitive dissonance after an on-line impulse buying
    • Provides implications for practitioners as well as academics

    €120

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