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  • Case Studies From a Global Perspective
    M. Mercedes Galan-Ladero; Clementina Galera-Casquet; Helena M. Alves
    978-3-030-65455-9
    2021
    Edition 1
    • Introduces the concept and applications of cause-related marketing using a case-based approach
    • Presents well-developed cases from for-profit and non-profit, organizations around the world
    • Shows cause-related marketing as one of the main corporate social responsibility initiatives

    €419

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