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  • Swiss SMEs Competing in Global Markets
    Jean-Pierre Jeannet; Thierry Volery; Heiko Bergmann; Cornelia Amstutz
    978-3-030-65287-6
    2021
    Edition 1
    • Presents a unique collection of company profiles and cases from Swiss B2B and B2C market leaders in export markets
    • Demonstrates success factors, common pathways, and unique business strategy insights into the Swiss business ecosystem
    • Includes analysis of diverse ownership structures including family-owned firms
    • This book is open access, which means that you have free and unlimited access

    Open Access

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