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  • Challenges to Marketing in the New Digital Era
    Tiziana Russo Spena; Francesco Bifulco
    978-3-030-63376-9
    2021
    Edition 1
    • Offers insights into digital marketing strategies in the cultural heritage sector
    • Presents research and practice perspectives on challenges in digitalization
    • Demonstrates how marketing activities and consumer processes are being transformed

    €300

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