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  • The Genesis of Human-to-Human Marketing
    Philip Kotler; Waldemar Pfoertsch; Uwe Sponholz
    978-3-030-59531-9
    2021
    Edition 1
    • Written by change-leaders of marketing thought
    • Brings forward a human-centric approach to marketing strategy
    • Identifies the benefits and opportunities from design thinking, service-dominant logic and digital transformation

    €80

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