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  • Creating Value in Context of ICT Development
    Rimantas Gatautis; Jūratė Banytė; Elena Vitkauskaitė
    978-3-030-54205-4
    2021
    Edition 1
    • Conceptualizes shared value, consumer engagement, and gamification theoretically
    • Presents a research methodology to study the effects of gamification on consumer engagement
    • Demonstrates the model empirically to understand consumer perceived value and its channels of influence

    €240

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