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  • The Democratization of Consumption Markets in the Digital Age
    S. Umit Kucuk
    978-3-030-53983-2
    2020
    Edition 1
    • Defines a new consumer type based on consumer voice and communication theory’s findings
    • Offers a macro level perspective for better functioning society and markets
    • Situates the consumer voice within the eWOM literature, particularly since the advent of digital technology and social networking sites

    €120

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