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  • A Global Approach to Theory and Practice
    Sean Ennis
    978-3-030-53740-1
    2020
    Edition 1
    • Accompanied by a comprehensive online resource for lecturers and students
    • Reflects the relevant themes, concepts and theories across the different aspects of sports marketing and applies them to live situations.
    • Includes short case studies, vignettes and practitioner insights
    • This textbook is tailored specifically for sports marketing courses and modules

    €419

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