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  • David Leishman
    978-3-030-53382-3
    2020
    Edition 1
    • First ever in-depth commercial history of Scotland’s most iconic brand and its transnational origins
    • Provides a detailed analysis of the brand’s trajectory and nation-building discourses drawing on wide variety of international sources – independent archive research, vintage advertising, government reports, industrial histories
    • Contextualizes analysis of advertising campaigns spanning three centuries (late 19th Century, 20th Century, early 21st Century) to bring to light the lasting impact of the brand on Scottish national identity

    €100

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