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  • Keeping Customers Informed
    Boris Galitsky
    978-3-030-52167-7
    2020
    Edition 1
    • Offers a foundation for making CRM applications intelligent
    • Provides formalisms to determine human attitude and behavior so that a CRM system can better communicate with and guide customers
    • Enriches a hands-on experience with CRM automation
    • Includes complete instructions for building a chatbot for a CRM that provides customers with information, attempts to resolve their problems and complaints, as well as performing transactions for them

    €320

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