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  • A Roadmap to Value Creation
    Hugo Campos
    978-3-030-50991-0
    2021
    Edition 1
    • Offers a fresh, value-creation-driven view of innovation to agriculture
    • Articulates a user-centric perspective of innovation, focusing on user’s actual needs and satisfaction gaps rather than on commonly held assumptions
    • Provides over 30 “zoom-in boxes” with specific examples of value creation through innovation
    • Presents both personal and business perspectives on innovation

    Open Access

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