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United Nations Sustainable Development Goals (SDGs)
Top books for working towards the SDGs, hand-selected by Springer Nature editors
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Shaping Marketing PracticesCarlo Mari978-3-030-50563-92021 Edition 1- Provides a sound historical background that helps us to understand current marketing practices
- Offers a concise yet valuable analysis of the bicycle industry
- Includes a comprehensive and longitudinal analysis of a single case study to explore marketing strategy
- Offers a potential path for further research on the bicycle industry
€130