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  • Shaping Marketing Practices
    Carlo Mari
    978-3-030-50563-9
    2021
    Edition 1
    • Provides a sound historical background that helps us to understand current marketing practices
    • Offers a concise yet valuable analysis of the bicycle industry
    • Includes a comprehensive and longitudinal analysis of a single case study to explore marketing strategy
    • Offers a potential path for further research on the bicycle industry
    €130 €117
    10% OFF

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