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  • Strategic Branding for Millennial Consumers
    Anna Cabigiosu
    978-3-030-48810-9
    2020
    Edition 1
    • Seeks a broader understanding of the drivers of internal growth for luxury fashion brands in the digital era
    • Explores new opportunities and threats correlated with digitalization in the luxury fashion industry
    • Discusses and provides multiple examples of omnichannel marketing strategies
    • Identifies the pillars of successful business models in the fashion industry

    €240

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