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United Nations Sustainable Development Goals (SDGs)
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Understanding Fan Behavior and OrganizationsCody T. Havard978-3-030-47455-32020 Edition 1
- Proposes how to research rivalry in and outside of sport settings
- Contributes to the sport consumer behavior literature through examining how to promote rivalry to increase fan engagement while reducing fan deviance and violence
- Uses social identity theory to discuss group member behavior
€100