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  • Understanding Fan Behavior and Organizations
    Cody T. Havard
    978-3-030-47455-3
    2020
    Edition 1
    • Proposes how to research rivalry in and outside of sport settings
    • Contributes to the sport consumer behavior literature through examining how to promote rivalry to increase fan engagement while reducing fan deviance and violence
    • Uses social identity theory to discuss group member behavior

    €100

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