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  • A New Approach to Strategic Transformation in the Digital Era
    Roland Geschwill; Martina Nieswandt
    978-3-030-46496-7
    2020
    Edition 1
    • Introduces the lateral management approach to organize and lead companies in digital transformation
    • Includes more than 30 cases of companies that successfully changed their organizational culture
    • Offers research-based insights and instruments for companies to manage digital change successfully

    €100

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