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United Nations Sustainable Development Goals (SDGs)
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The Role of Cultural Intelligence in Creative StrategyThomaï Serdari978-3-030-45301-52020 Edition 1- Discusses business strategy in the context of material culture
- Offers unique and novel insights on how luxury fashion brands can understand culture, turn it into creative strategy, and win in business and brand equity
- Argues that the marketing strategy must be informed by creative strategy and cultural intelligence
€150