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  • A Historical Analysis
    Robert D. Tamilia; O. C. Ferrell; Karen Hopkins
    978-3-030-44870-7
    2020
    Edition 1
    • Provides an overview of the history of marketing channels in the U.S. from 1850 to the present
    • Examines the evolution of marketing and distribution into separate fields
    • Highlights developments in marketing channels to understand what changes occurred
    • Analyses developments that relate to the marketing discipline and implications for the future

    €100

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