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  • Psychological Drivers and Consumer Behaviours of Extreme Athletes
    Francesco Raggiotto
    978-3-030-40127-6
    2020
    Edition 1
    • Provides a multidisciplinary literature review on extreme sports, considering several, intertwined research streams
    • Investigates the drivers of extreme consumers-athletes’ intentions to upgrade the relationship with a brand
    • Suggests directions for future research

    €100

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