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  • eBook:Marketing Opportunities and Challenges in a Changing Global Marketplace

    Marketing Opportunities and Challenges in a Changing Global Marketplace

    Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
    Shuang Wu; Felipe Pantoja; Nina Krey
    978-3-030-39165-2
    2020
    Edition 1
    • Features the full proceedings from the 47th AMS Annual Conference
    • Explores the marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace
    • Focuses on current issues such as rising middle class in emerging markets, consumer privacy concerns and disruptive technological breakthroughs
    €499 €449
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