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  • Regional Characteristics and Global Challenges
    Lala Hu
    978-3-030-38160-8
    2020
    Edition 1
    • Examines key issues in international digital marketing in China
    • Adopts a theoretical and empirical perspective
    • Discusses the unique characteristics of Chinese culture and the Chinese business environment
    • Presents a real-world case study on a luxury retail firm operating in China, Florentia Village

    €110

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