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  • Innovative Strategies for Brick and Mortar Retail Success
    Matthias Spanke
    978-3-030-36650-6
    2020
    Edition 1
    • Illustrates innovative strategies for the rapidly changing brick-and-mortar retail industry
    • Presents international examples of success, both large chains and small, independent retailers
    • Highlights brand experience, retail technologies, adaptations of online retail and sustainability as key elements for added customer value
    €80 €72
    10% OFF

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