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Innovative Strategies for Brick and Mortar Retail SuccessMatthias Spanke978-3-030-36650-62020 Edition 1- Illustrates innovative strategies for the rapidly changing brick-and-mortar retail industry
- Presents international examples of success, both large chains and small, independent retailers
- Highlights brand experience, retail technologies, adaptations of online retail and sustainability as key elements for added customer value
€80 €7210% OFF