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United Nations Sustainable Development Goals (SDGs)
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Evolution, Expansion, and ExperienceRajagopal978-3-030-33926-52020 Edition 1- Reviews the schools of thought on marketing and marketing scholarship built in context of changing decision dynamics
- Analyzes the strategic and tactical stewardship of firms in business for sustainable growth in the global marketplace across generations
- Discusses new generation strategies suitable for the companies to grow business in the emerging markets and co-create strategies in association with the market players and consumers
€280 €25210% OFF