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Corporate Diversity Communication Strategy

An Insight into American MNCs’ Online Communities and Social Media Engagement

Roxana D. Maiorescu-Murphy

978-3-030-29944-6

2020
Edition 1
- Draws on theory in organizational communication and social psychology to analyze the diversity communication of nine American corporations
- Investigates the extent to which the companies’ diversity communication fosters the development of bonds among online users that have the potential to translate in offline interactions
- Explores how diversity dialogue should be construed and what its impact may be on a company’s stakeholders.
€180 €162
10% OFF

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