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  • The Psychology Behind Successful Digital Products and Services
    Felix van de Sand; Anna-Katharina Frison; Pamela Zotz; Andreas Riener; Katharina Holl
    978-3-030-29868-5
    2020
    Edition 1
    • Introduces a new UX identity scale and a validation method to analyze brand values
    • Provides a comprehensive introduction to the topics of user needs, value systems and UX
    • Combines academic research evidence of UX design with practical case studies

    €100

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