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  • Leadership Dynamics and Marketing Strategies
    Ananya Rajagopal
    978-3-030-28155-7
    2020
    Edition 1
    • Establishes new research dimensions on convergence of leadership and marketing with various organizational dimensions of micro, small, and medium enterprises
    • Analyzes how unstructured marketing practices reduce the organizational efficiency and the scope of market expansion
    • Uses Latin America as case study for applicability to other emerging markets

    €100

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