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The Artification of Luxury Fashion Brands

Synergies, Contaminations, and Hybridizations

Marta Massi; Alex Turrini; Jean-Noël Kapferer

978-3-030-26121-4

2020
Edition 1
- Offers theoretical foundations to explain and justify the collaboration between art and fashion, presenting concrete examples of firms that employ the arts strategically to strengthen their reputation and image
- Offers a new perspective on the hybridization and synergies between fashion and art from a business point of view, overcoming the sociological perspective from which these phenomena are usually looked at
- Brings together fashion and arts scholars to provide insights into pros and cons of the collaborations between art and fashion
€130

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