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  • From Emotions to Brand Building
    Isabel Cantista; Teresa Sádaba
    978-3-030-25654-8
    2020
    Edition 1
    • Takes an interdisciplinary approach, exploring luxury from philosophical and social science perspectives
    • Highlights the characteristics of the Chinese market - the most important market for the luxury industry
    • Responds to current challenges facing the luxury fashion sector

    €320

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