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  • A Critical Cultural Social Marketing Approach
    Valerie Harwood; Nyssa Murray
    978-3-030-25300-4
    2019
    Edition 1
    • Introduces the concept of critical cultural social marketing, an approach that builds on the discipline of social marketing
    • Uses examples from Lead My Learning, an education promotion campaign using this particular marketing approach
    • Discusses how the understanding the effects of difficult experiences with schools ss crucial to the overall promotion of education
    €70 €63
    10% OFF

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