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United Nations Sustainable Development Goals (SDGs)
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A Critical Cultural Social Marketing ApproachValerie Harwood; Nyssa Murray978-3-030-25300-42019 Edition 1
- Introduces the concept of critical cultural social marketing, an approach that builds on the discipline of social marketing
- Uses examples from Lead My Learning, an education promotion campaign using this particular marketing approach
- Discusses how the understanding the effects of difficult experiences with schools ss crucial to the overall promotion of education
€70 €6310% OFF